Support Center

Virtue Product FAQ's

Last Updated: Mar 23, 2017 02:06PM EDT
What makes Virtue™ different?
Ours is truly a different kind of science. Our hero ingredient is Alpha Keratin 60ku™, an extraordinary protein born from regenerative medicine, and identical to the material that makes up 90% of our hair, skin and nails.  It bonds directly to the hair, precisely where it’s needed, smoothing, resurfacing, and filling in cracks of damage. It takes the hair you have and radically changes it for good.

How are Virtue™ products formulated?
With pure, efficacious, cutting edge ingredients and painstaking attention to detail. All of our products and packaging are free of parabens, phthalates, sulfates, colors and dyes.

How are Virtue™ products tested?
We believe ours is the most rigorous testing ever done in the industry: A combination of clinical instrumentation testing, consumer perception, professional evaluation and comparative performance studies at five independent third-part testing labs.

Are Virtue™ products safe for color treated hair?
Absolutely. Virtue™ products will actually enhance the richness of your color while they repair your hair. All of our products are free of color stripping sulfates.

When can I expect to see results?
You can expect a true transformation after 2-3 weeks, but you’ll start to see results after just a few uses.  Your hair will feel softer, smoother, and thicker. You’ll see less frizz, less breakage, and a visible health unlike anything you’ve experienced before. 

Where is Virtue™ located?
Virtue™ is headquartered in Raleigh, North Carolina and our lab is in nearby Winston-Salem. Through a grant from the Golden Leaf Foundation, we were able to transform an old, abandoned building into a state of the art manufacturing facility, where we harvest and bottle our Alpha Keratin 60ku™.

Where can I buy Virtue™ products?
We sell our products directly to you through our website. We do this for a couple of reasons.
Our ingredients are extremely expensive, but we want to keep our products affordable, so selling direct takes the middlemen and their markups out of the equation.
We want to build a relationship with you. One on one. We want to hear your feedback and ideas, and if you encounter a problem, we want to be there to provide a solution.

Who do I contact with additional questions?
We are always happy to hear from you. Please contact us at or by calling us toll-free at 844-782-4247


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